“It’s been explosive over the last 10 years. “If you look at sort of a historical perspective of when we went from a pen, a paintbrush, a printing press, a still camera, a movie camera these are things that just expanded creativity and all sorts of storytelling in extraordinary ways, and we’ve seen how that has continued to evolve,” Katzenberg said. Speaking at the Bloomberg New Economy Summit in Singapore on Thursday, in a session that was streamed online, Katzenberg said that AI is a tool that will be embraced by creative people. DreamWorks founder Jeffrey Katzenberg predicts that generative artificial intelligence will cut the cost of animated films by 90 percent, as the technology is set to deliver serious disruption to the media and entertainment sector.
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